Business & Candidates


By: Admin

Is Artificial Intelligence for ordinary people?

VOR is the instrument that helps air devices such as airplanes to get from one place to another.

The terms Artificial intelligence, Big Data, machine enculturation, machine learning,  faception or smart computers are VORs (places)  where humanity needs to get, understand, adopt  and adapt.

Here an insight of how artificial intelligence is being shaped right now (information shared during the VOR event in its 2017 edition held in Mex city).

“The great Automatic Grammatizator” by Mark Riedl (professor at the College Computing, School of Interactive Computing of Georgia) uses the hypothesis that in order to create something amazing ( it can be anything amazing like culture, art, etc), a person  does not really need to be “the expert”. Sooner than you think we will be able to tell a computer what we want to create and the machine (the code really) will code itself for us. Mark is applying his studies to create videogames using the “ telling stories” mechanism.

“Next Year´s words await Another voice” by Wendy Johansson (Product and User Experience @Wizeline) tells the different versions of personal voice assistants such as  Siri (Apple), Alexa (Amazon), Google, Cortana (Microsoft).  Have you heard or use any of them? Well, if your answer is  yes, you need to know that we all are going to be there sooner or later, in short time  it will be more common to  talk to machines, mobiles, cars, fridges, clothes, imagination is the limit!  Voice recognition still have challenges to be addressed. Difficulties are many: the voice is not the same depending on the gender (male or female), age, children, health status, the voice is not the same in normal days than if you have a flu; physical characteristics such as teeth positions, or for instance australians do not speak english the way  people from UK or US, so the news are that Artificial Intelligence algorithms will continue improving as the time passes.

This one is really exciting; Jean Pierre Kopplers (CEO of BrandsEye) is “Measuring the Human Sentiment at Scale” . This company was able to read the future and predict Donald Trump triumph.  His work is based on reading the human behaviour through Twitter’s feed. His principle is: if there is noise in Twitter it has a chance to be true. So, BrandEye captures all tweets and through analytics determines the topic  and the probability of  tendencies to be true ( .  Some other examples they have done are, the customer satisfaction with banks and the British point of view regarding the Brexit.

Brian Christian is working “The Value Alignment Problem” (author of the best seller The Most Human Human). I bet this believe has lasted through times. This work is based  on how to identify if a person is a criminal or not. Going beyond,  it can also be how to identify successful or intelligent people. Computers are neutral, they don’t have moral or human values that affects the decision whether a person is or can be or not a criminal.   Brian uses face analysis to prove this hypothesis.  So far his conclusions are that a criminal behaviour is being shaped  more by human experiences and not exclusively by physical face features.

“Selves In Numbers: Virtual Identities for Transformative Impact” PhD Fox Harrell invites us to reflect how can the values, culture, prejudices (vcp)  be reflected oin Intelligent machines.  Humans are more humans because when we react, collaborate, interact or, take decisions,  we use (vcp) so how do we transmit that to machines? will it be necessary? Shall machines have it?  (

Behnaz Farahi is an architect and designer, who has worked for NASA projects. She is designing and producing wearable devices.These wearable devices communicate with your body, so, for instance, depending on your feelings or your thoughts it reacts: changes color or moves. Imagine something like a helmet that could identify your fear because you are under danger so, there is no need that you take some time and effort to move the helmet, instead it will read you (your brain chemical reactions or your skin cells  or your heartbeat or some reaction in your body, etc), and it will automatically change  the position to protect you. I need to make clear this is my imagination of how Farahi´s knowledge could be applied. See her work at

It is time to talk about “The Modeling Shift (After a Portrait of the Computer as a Young Artist)”   What makes humans human? Chris  XXX presents the question while playing a lovely cello piece, is up to the audience to answer it doing an internal reflexion.

Chris is working in making a computer to replicate sounds like classic master pieces, nature sounds, the body. Computer algorithms are being created to replicate for instance a bird tweet. And the question is how a computer can compete with nature that  gave this characteristic to the bird?

I moved forward and started thinking how can it be applied (again it is only my imagination) what about if a doctor can identify the seriousness of a disease just based on the sound of your stomach? Doctors can use this knowledge to get a better understanding of the human body. To me all these looks fascinating! (

Nature is the inspiration of Blaise Agüera  y Arcas when presenting his job “The better Angels of Our nature”.  Blaise is preparing machines to be able to identify objects shown in video and or Photos. The principle he follows is facial recognition.  His proposal is difficult and is related to the challenges I explained above about text and voice  recognition. In a photo there are many objects like people, grass, the sky, the sun, so the  identification becomes more difficult. Up to now the algorithm is able to recognize some objects like a parrot. But think how complex it is for a machine to distinguish it from a  toucan? there are some advances and the study will continue (

Attending VOR made me understand the multiple ways we could be living the Artificial Intelligence.

ScreenIT needed to be present at VOR event since we are exploring new ways to be engaged with technology. It is part of our nature to  look for new business opportunities.  Who knows? Soon we could start new paths for our company!

By Liz

View Liz Mundo's LinkedIn profile View Liz Mundo’s profile

Marketing Director